History

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Purple Rain Riot

Purple Rain Riot was an anti-apartheid protest held in Cape Town on September 2, 1989, four days before South Africa's racially segregated parliament held its elections. A police water cannon with purple dye was turned on thousands of Mass Democratic Movement supporters who poured into the city in an attempt to march on South Africa's Parliament. White office blocks adjacent to Greenmarket Square were sprayed purple four stories high as a protester leapt onto the roof of the water cannon vehicle, seized the nozzle and attempted to turn the jet away from the crowds.

The Ice Block Expedition Of 1959

The Ice Block Expedition Of 1959 was a publicity stunt carried out by the Norwegian insulation material producer Glassvatt. Responding to a challenge from the radio station Radio Luxembourg, Glassvatt decided to equip a truck to bring a three-ton block of ice from the Arctic Circle to the Equator. There was no form of refrigeration applied, and the expedition was intended to display the efficiency of the insulating glass wool used. Crossing the Sahara, where the truck repeatedly got stuck in the sand, proved both a dangerous and laborious task. Once the truck had made it through the desert, however, and reached its final destination, it was revealed that the ice block had lost no more than 11% of its original weight. The expedition was an enormous success, judged both by the end result and by the media attention generated for the company, and has been called “the world’s greatest publicity stunt”.