Max Emden

Eccentrics

When Antoinette Saint Leger was forced to sell her beloved Isles of Brissago in 1927, the islands were bought by the multi-millionaire Jewish German business man Max Emden.  Emden had built a profitable empire with department stores spread across all of Germany, including the world famous KaDeVe in Berlin. By the late 1920s he had decided that he had had enough of the business world. It was time to turn his mind (and body) to the delights of the world. Happiness could only be found by turning back towards a more natural way of living. The magical Swiss shores of Lake Maggiore, with Alpine scenery, a Mediterranean climate, a lively arts scene and experiments in alternative ways of living, seemed perfectly suited to his designs. Emden, deciding to start a radically new life, divorced his wife and sold his 150 department stores. He bought the islands and, while preserving the marvelously exotic botanical garden that Saint Leger had so painstakingly created, he had a thirty-room neo-classical palazzo built, together with a Roman style outdoor bath. From this point until his death in 1940 he lived in the palazzo on his own island and indulged to the full in what he called “the Art of Living”.