Luther Blissett is a multiple-use name, an “open reputation” informally adopted and shared by hundreds of artists and social activists all over Europe and South America since 1994. In Italy, between 1994 and 1999, the Luther Blissett Project (an organized network within the open community sharing the “Luther Blissett” identity) became an extremely popular phenomenon. An example: January 1995, Harry Kipper, a British conceptual artist, disappears at the Italo-Slovenian border while touring Europe on a mountain bike, allegedly with the purpose of tracing the word ‘ART’ on the map of the continent. The victim of the prank is a famous missing person’s prime-time show on the Italian state television. They send out a crew and spend taxpayers’ money to look for a person that never existed. They go as far as London, where novelist Stewart Home and Richard Essex of the London Psychogeographical Association pose as close friends of Kipper’s. The hoax goes on until “Luther Blissett” claims responsibility for it.
Luther Blissett
