Crazy Eddie

Quixotic

Crazy Eddie is the name of a consumer electronics retailer conducting business through the internet and by telephone. Almost from the beginning, Crazy Eddie’s management was engaged in various forms of fraud. An essential part of Crazy Eddie’s success was its advertising campaign. In 1972, WPIX-FM late-night disc jockey Jerry “Dr. Jerry” Carroll ended a live commercial with the now-famous slogan, “Crazy Eddie, his prices are IN-SA-A-A-A-A-ANE!” Crazy Eddie called in and told Carroll to say the line the same way every time.