Mel Johnson was the visionary behind the utopian BoozeTown. His city would be comprised of dozens upon dozens of bars and nightclubs, all with different themes. He was meticulous in his planning and fleshed out every detail. Street names would allude to alcohol, such as Gin Lane, Bourbon Boulevard, and 21st Amendment Ave; there would be a moving sidewalk and an electric trolley system which would help escort staggering drunks home (or to another bar); much of the alcohol would be brewed or distilled inside the town which would produce revenue; every bar and liquor store would be open 24 hours a day, seven days a week; drinks would be allowed everywhere, even banks and places of worship; the city would have its own currency, BoozeBucks; there would be a police force, the Party Police, but instead of harassing drinkers they would be there to assist them