Allura Red AC

Design

Allura Red AC, also known by its chemical name Red 40, is a synthetic food coloring agent extensively utilized in various food and beverage products worldwide. Classified as a synthetic azo dye, it is characterized by its vibrant red hue and wide-ranging applications across the food industry. This synthetic colorant is commonly employed to impart a visually appealing red shade to a diverse array of food and beverage items, including candies, soft drinks, desserts, snacks, and processed foods. Its vibrant color enhances the aesthetic appeal of these products, making them more attractive to consumers.