Victor Gollancz studied the classics at Oxford University and during World War I began his life in publishing. In 1927, he set up his own publishing house and his career took off. Gollancz was ahead of this time and placed full-page adverts for his books in newspapers (very rare for this period) and his designers established a recognizable style featuring powerful typography and yellow dust jackets. Gollancz was creating branding 50 years before marketers embraced the buzzword.
Victor Gollancz
