Lo-life

Aesthetics Krazy Youth

In 1987, New York City was home to two gangs, both utterly obsessed with the fashion label Ralph Lauren – and neither was made up of WASPY, country club types. There was Ralphie’s Kids from St John’s and Utica in Crown Heights, and the amusingly titled United Shoplifters Association hailing from Marcus Garvey Village in Brownsville. They would occasionally pass each other, exchanging knowing nods or stopping to pose for group pictures, until the following year when members Thirstin Howl the 3rd and Rack-Lo would bring the two parties together. Their respective names were ditched and the Lo Lifes were born – a tribe of stylish young men with a love of Polo by Ralph Lauren.